Paper session 6: Loyalty and Legitimacy
The Impact of Price Differences on B2B Customer Loyalty: Examining Relationship Marketing, Customer Trust, Loyalty, and Company Profitability
Ajrina R Hira
18:15 - 19:00
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Observations, questions, and recommendations from
Wafa:
2025-06-06 19:07:47
Some work on the definition is needed, and may be to be able to do it, it'll be nice to concentrate on max 3 constructs (loyalty VS trust, marketing or finance....). One problem, one research question and then the objectives. Good luck
