TBS's 1ST DBA CONFERENCE ON APPLIED RESEARCH IN BUSINESS AND MANAGEMENT

Paper session 6: Loyalty and Legitimacy

From Wrongdoing to Legitimacy: Corporate Recovery After Ethical Failures
James Welch
18:15 - 19:00  (online)
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Wafa:
2025-06-06 18:35:07
Thank you for your clear presentation. I would like to advice to read this article: Pecot et al. Why and When Do Historical Brand Transgressions Matter? Journal of Business Ethics, DOI:10.1007/s10551-025-05955-5. In my opinion, ethical failure is also cultural and make it hard to compare companies evolving in different cultural settings, that would give more counter intuitive conclusions.
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