TBS's 1ST DBA CONFERENCE ON APPLIED RESEARCH IN BUSINESS AND MANAGEMENT

Paper session 4: Entrepreneurship and Industry

Research on the Mechanism of Digital Empowerment Enabling Servitization in the Aviation Manufacturing Industry: An Exploration Based on China's Mixed-Ownership Reform
Zhang Huiyuan
14:15 - 15:45  (online)
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H Bradley:
2025-06-06 15:45:43
Thank you very much for sharing your research with us. This is very relevant to me as I have spent over 15 years working in aftermarket in aviation manufacturing. Please can you share, who in this study you consider the "customer"? Additionally can you go further on the focus on "quality" since all parts must be conforming and meet the expected regulatory standard, how are you defining/ driving additional "quality" in this context?