TBS's 1ST DBA CONFERENCE ON APPLIED RESEARCH IN BUSINESS AND MANAGEMENT

Paper session 2: Business and Digital Technology

Beyond Adoption: Strategies to Maximize AI Value in B2B Organizations
Ivy Mbengo
11:30 - 12:15
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H Bradley:
2025-06-06 11:42:44
Thank you for sharing your findings Ivy - this is extremely interesting and relevant! I've seen these same challenges first-hand. The push-back I hear in the workplace are very much focused on "Trust in AI" (they worry that their jobs will be replaced) and "Perceived usefulness" (the way I do it today works just fine). I wish you success with your research!
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