TBS's 1ST DBA CONFERENCE ON APPLIED RESEARCH IN BUSINESS AND MANAGEMENT

Break/POSTERS (17 posters)

Poster 2
Atif KHAN
15:45 - 16:45  (online)
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YANCY:
2025-06-09 16:51:37
1.The research topic and the problem it addresses is an important one albeit not being an incipient one, which normally makes for better research questions. The advantage is that these issues (possibly in other contexts) have been widely addressed from many different theoretical perspective in the literature. This gives you a strong theoretical basis upon which to build on. However, focus in a what is new or changing that may warrant new interesting research. Use the specific geographic and industrial context of your research as an advantage where the factors that you are annalysing are possibly highlighted, easier to isolate, or premenissant of what possibly is, will, or can happen elsewhere. 2.Your research question is probably much too wide to be adequately tackled as part of a DBA thesis. Innovation and sustainability can be argued to be strategies, or at least important fragments of competitive strategy, which makes your proposal to 'identify which configuration of these three factors can improve competitiveness' somewhat confusing and possibly ill formulated. Maybe centering on only one factor, sustainability for example, may lead to a study that is more conclusive and easier for you to carry-out. This would have you analyze correlations instead of configurations, which methodologically is more accessible. 3.Your research question does not match the method that you plan to use to carry out your empirical study. The analysis of relationships, or variance, as stipulated in your research question would normally require a quantitative method that adopt an 'If-Then' configuration. The case study methodology that you propose would be more adequate for a process study analyzing the mechanisms in-between that change the 'If' into 'Then'. In your case, that would be something like: "Why are Pakistani textile firms that adopt sustainable strategies generating greater competitiveness"? But of-course, before you can formulate such a research question for your thesis, you should first have solid quantitative evidence that this is truly the case. I hope this helps!