TBS's 1ST DBA CONFERENCE ON APPLIED RESEARCH IN BUSINESS AND MANAGEMENT

Wafa:
2025-07-01 13:22:21
Strengths: The topic is highly relevant for globalized B2B markets, where pricing strategies often vary across regions. Addressing customer loyalty in B2B is critical, as long-term relationships and repeat purchases are central to business models. Analyzing both perceptions and behaviors allows for a more nuanced understanding than studying loyalty in transactional terms only. I would sugget to beter frame the contribution to make it more explicit: Is the aim to inform pricing strategies? Loyalty programs? Relationship management? What theories are you using to link price fairness/differences and loyalty? Possible options: Equity theory or justice theory, Transaction cost theory, marketing theory?commitment–trust theory? This will depend on how you'll define loyalty: Behavioral (repeat purchase) vs. attitudinal (trust, commitment)? You’ll need to control for contextual factors (e.g., taxes, distribution costs, local competition) that may justify price differences. AND, be careful not to reduce regional dynamics to simple geographical borders — consider institutional, economic, and cultural factors.