TBS's 1ST DBA CONFERENCE ON APPLIED RESEARCH IN BUSINESS AND MANAGEMENT
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TBS Barcelona, June 6th, 2025
08:30 - 09:30
Welcome and Opening keynote session
Prof. Samuel Fosso-Wamba
09:30 - 10:40
Paper session 1: Corporate Social Responsibility
1. Reporting Violence Against Women and Girls in Lebanon: A Theory-Driven Investigation of Intention to Act Using the Reasoned Action Approach
Claudine Aoun
2. Board Engagement in Corporate Social Responsibility: Driving Sustainability Practices in Qatari SMEs
Walid Geagea
(online)
3. Driving Sustainability in Micro-Enterprises: Institutional Pressures, Digital Innovation, and Market Dynamics
Roy Matta
(online)
10:40 - 11:30
Break – MEET THE EDITORS: chaired by
Prof. Leo-Paul DANA
11:30 - 12:15
Paper session 2: Business and Digital Technology
1. Cybersecurity Resilience in Hospitality IT: A System Dynamics Approach
Suman Ramkhelawan
(online)
2. Beyond Adoption: Strategies to Maximize AI Value in B2B Organizations
Ivy Mbengo
12:15 - 12:30
Mini-Break
12:30 - 13:15
Paper session 3: Branding and Digital Marketing
1. Navigating Change: Formulating Branding Strategies for Emerging Business Schools in High-Context Cultures in the Era of AI-Driven Innovation
Ayupitha Tiara
2. Consumer Reactions to Blurred Content: Social Media BrandExperience and Behavioral Intentions in China's Tea BeverageMarket
Shentao Li (Jimmy)
(online)
13:15 - 14:15
Lunch
14:15 - 15:45
Paper session 4: Entrepreneurship and Industry
1. The Entrepreneurial Strategy Model: A New Paradigm in the UVCA Era
Zhao Jianhai
(online)
2. An analysis of the relationship between Dynamic Managerial Capability (DMC) and Entrepreneurial Orientation (EO) using a micro foundational, individual level approach
Judith Mark
3. Lean-Agile Hybrid Strategy: Data-driven PostponementManufacturing Practice
You Haiming
(online)
4. Research on the Mechanism of Digital Empowerment Enabling Servitization in the Aviation Manufacturing Industry: An Exploration Based on China's Mixed-Ownership Reform
Zhang Huiyuan
(online)
15:45 - 16:45
Break/POSTERS (17 posters)
1. Poster 1
Ajrina Rahmah HIRA
(online)
2. Poster 2
Atif KHAN
(online)
3. Poster 3
Ayupitha TIARA
4. Poster 4
Hazel BRADLEY
5. Poster 5
Laura MANGANOTTI
6. Poster 6
Jari ANTTILA
7. Poster 7
Marc PHILBICHE
8. Poster 8
Nesreen HAMDAN
9. Poster 9
Syrine ABI RACHED
16:45 - 18:00
Paper session 5: Transformational Leadership
1. Cross-Cultural Perspectives on School Leadership: Analysing the Influence of Cultural Factors in the United States and France
Mehdi Lazar
(online)
2. Women Transformational Leadership and its impact on employee performance in Vietnam
Tran Thi thuy Trang
3. How entrepreneurial leadership and organizational culture co-evolve: Insights from Chinese female entrepreneurs
Zou Jie
(online)
18:00 - 18:15
Mini-Break
18:15 - 19:00
Paper session 6: Loyalty and Legitimacy
1. From Wrongdoing to Legitimacy: Corporate Recovery After Ethical Failures
James Welch
(online)
2. The Impact of Price Differences on B2B Customer Loyalty: Examining Relationship Marketing, Customer Trust, Loyalty, and Company Profitability
